As media-consumers demands for top-notch visuals continue to grow, the pressure on film producers and VFX artists is rising exponentially. To meet these demands, companies like Renovatio Pictures have turned to virtual production technology, which streamlines the production process and provides actors with more context than green screens. Working with AUO, a leader in LED display technology, Renovatio Pictures began using high-resolution LED video walls during filming. Production with AUO LED displays has proved to be a rousing success, and now Renovatio Pictures and AUO intend to implement this exciting technology in many markets around the globe.
Renovatio Pictures is an award-winning production studio with offices in both Taiwan and Australia. By harnessing creativity and inspiration, Renovatio Pictures overcomes obstacles and brings stories and ideas to life. The company has a growing staff that possesses expertise in many production-related areas, including concept art and development, storyboarding, on-set VFX supervision, post-production, and virtual reality production. In order to keep pace at the forefront of the film and video production industry, Renovatio Pictures is always looking for new technologies and partners that can enable content production of the highest quality.
- World-class LED display products
- Integrated solutions
- Innovation-focused mindset
- Combination of art and technology
- Interdisciplinary approach
One of Renovatio’s most promising new filming techniques employs LED virtual production technology, a replacement for the traditional green screen. Filming with a green screen is a challenge for actors and directors alike, because the pure green background offers no visual context about how the finished scene will look. LED virtual production technology, on the other hand, allows actors to deliver performances in front of a full-motion video backdrop. Not only does this help actors, directors, and camera crews better envision the final product, it can also speed up overall production because the post-production crew can create lively backgrounds before content is even filmed.
Being on the cutting edge of studio technology, LED virtual production requires displays that adhere to exacting requirements: The ideal LED display must implement a real-time camera tracking system and allow for on-the-fly scene adjustment. The real challenge, then, is finding a technology partner that is both willing and able to provide the display technology needed to enable this exciting new production technique.
To create the perfect LED virtual production solution, Renovatio Pictures reached out to AUO, a leader in the field of LED display technology. Not only could AUO provide the ideal equipment and necessary expertise for realizing these new production techniques, but it also had interest in developing partnerships in emerging sectors of the AV industry.
Owing to its long history in the field of display technology, AUO is uniquely positioned to offer the specialized technology that companies like Renovatio need to make dreams become reality. In this case, AUO was able to provide a customized curved LED video wall. Unlike traditional video walls, which utilize large pixels that are visible to the naked eye, AUO’s curved LED video wall has a much higher resolution. This, together with ample brightness, contrast, and color saturation, allow the video wall to be used as a backdrop in professional productions while maintaining stringent picture quality. Moreover, it’s not just the image quality that benefits. Actors feel more immersed in the scenes they are shooting, and directors can better gauge how the final cut will appear in homes and theaters.
Another compelling aspect of AUO’s approach to business is vertical integration. Not content to only develop innovative manufacturing processes for LCD and LED displays, AUO explores the broader market to better understand the needs of both current and future clients. In Renovatio’s case, AUO saw an up-and-coming player in the video production space with an idea that could streamline film content creation. AUO was willing and eager to work with Renovatio over the long term to develop innovative hardware and software solutions that could make LED virtual production not just a viable approach but a superior one.
Innovation knows no bounds, and thankfully neither does AUO. Presently Renovatio Pictures is focused on building the first one-stop production center in Taiwan, and in the future the company plans to branch out into other markets with this exciting technology. Because AUO has a presence in major markets across the globe, they are prepared to help out wherever they can, whether it be in Oceania, Europe, Africa, or the Americas.
At Renovatio Pictures and AUO, excitement and innovation go hand in hand. For Renovatio, the thrill of exploring new cinematic production techniques inspires their talented staff to experiment and innovate until perfection is achieved. And for AUO, forward progress is driven by the joy of deploying cutting-edge LED display technology in new fields and discovering new modes of storytelling. Renovatio Pictures and AUO are extremely satisfied with how their partnership has proceeded thus far and hope to continue working together in the future to overcome all technical and geographical boundaries.