Digital Retail Signage Enhances Customer Experience and Sales
Using digital displays like video walls, LED panels, and kiosks in public, digital signage presents and disseminates information to specific audiences. Hardware, software, and content are the three parts that make up any interactive display, including digital retail signage.
Hardware refers to various devices, such as information kiosks and displays, that present information and assures engagement with the audience. Hardware includes all of these devices' peripherals, such as cameras and scanners, as well as mounting and connecting parts.
The software consists of an operating system that contains drivers for the various pieces of hardware; a user application that allows immediate communication with the audience; and a CMS that is accountable for the production, presentation, and updating of material.
The term "content" refers to snippets of information presented in various media (text, audio, video, and infographics) to capture a client's attention and communicate a certain message.
Types of Industries that Make Use of Digital Signage
According to Precedence Research, the global digital signage industry will expand from an expected $21.9 billion in 2021 to $42.54 billion by 2030, representing a CAGR of 7.7%. To promote and advertise products and services and provide important information to employees and customers, digital signage technologies are now widely utilized in the following sectors:
- Public Presentation
How Retailers Use Digital Signage
Brick-and-mortar stores are not going to pass into oblivion despite consumers’ online shopping habits being firmly entrenched. Many retail store owners are looking for effective ways to impress and connect with their customers; among evolving technological innovations, digital signage solutions are commonly used for promotional and advertising purposes and to convey relevant information to customers. Even though traditional printed signs still do their job in stores—such as attracting foot traffic from the streets—digital signage opens up a myriad of new options for interactive store displays and the optimization of consumers’ in-store experience.
Let's check out how retailers use digital signage for retail stores.
Enhance Store Brand’s Perceived Quality
Digital signage complements print signage while enhancing brand awareness both in-store and out of the store. Compared with a static display or shop window design, digital signage solutions offer retailers a visually dynamic way to catch customers’ interest, as well as relay your brand story to shoppers. By taking your store displays up a notch, digital signage is more likely to convert passers-by into customers.
Make Shop Windows More Attractive
In the real world of brick-and-mortar retail, storefront windows are a major factor in drawing in new business. Rather than employing boring old printed signs and banners, stores that use retail digital displays create more interesting storefronts for their customers. It is very inconvenient and time-consuming to change the content of printed signs. The displays of digital signs, on the other hand, are constantly changing, drawing the attention of passers-by.
Can Tell the Brand Story
Exciting and engaging company success stories are popular with the public. Before digital signage, stores could only use printed signs, which prevented them from telling their brand stories in public. With digital retail signage, companies can display anything they want, whenever they want. Any concept may be developed and presented to the audience in and out of shops. Such a connection promotes brand loyalty and keeps customers coming back.
Better Promote Products and Services
Stores that use interactive kiosks, tablets, or digital displays may give customers a wealth of information, from product specifications and configuration choices to video tutorials and customer reviews. Hence, stores can serve their customers better and devote more resources to other areas. Cross-selling and up-selling are two other tasks that brick-and-mortar retailers may hand off to digital signage systems. Marketers may promote bundles of goods and services by using content management software equipped with AI algorithms.
Communicating with Customers
Customer engagement via digital retail signage is a powerful tool for retailers. Business owners may use digital displays to keep customers up-to-date on shop hours, workplace news, specials, discounts, and the latest marketing strategies. Retail digital signage technologies also allow for the management of in-store customer service. With this kind of virtual help, shopping at a store is a more relaxing and stress-free experience.
Leverage Digital Marketing Content in Stores
Digital signage allows for the effective use of digital marketing material in brick-and-mortar establishments. E.g., you may use digital displays in stores to broadcast information from your social media platforms, like video testimonials and product demonstrations. Thus, you'll improve not only the shopping experience for your customers but also your marketing efforts.
Benefits of Interactive Retail Displays
In this section, we outline how digital retail signage improves the shopping experience for customers in ways that have never been seen before.
- Increase Customer Engagement
- Provide Customers with Personalized Information
- Realize Interactivity and Dynamic Content
- Dynamic Sales and Pricing
- Brand Promotion Opportunities
Content Ideas for Digital Signage
Here, we go into a variety of content ideas for use on digital retail signage:
Make Customers Engaged with the UGC Wall
The digital signage in your retail business would benefit most from displaying user-generated content (UGC). Social media aggregators may be used to compile user-generated content, which can then be displayed in the form of a UGC wall. It helps you develop brand trust, promote customer loyalty, improve your presence on social media, and increase conversion.
Share the Brand Story
Digital retail signage allows you to display updated messages to customers in real time. Why not take this opportunity to tell your brand's story and attract customers' attention in your brick-and-mortar stores? Educating customers about your brand's history and mission is just as crucial as letting them know you have a social media presence when they visit your shop. Making an advertisement video or starting a marketing campaign seems the best option.
Showcase Customer Reviews or Feedback
Customers often research other buyers' experiences before deciding on a store. Roughly 95% of consumers check out feedback from previous buyers. Essentially, consumers rely heavily on these evaluations to help them decide whether or not to put their faith in a certain company. You can bring that level of authenticity to your retail business by compiling customer evaluations of your retail store from online services such as Google and Yelp and presenting them on digital signage located around your retail store.
Highlight Product Description
As soon as consumers walk into a shop, they may find all the products assembled. They are free to roam the store in search of the goods they wish to purchase. Frequently, they seek the advice of a salesman, but not everyone who goes searching for something ends up finding it. You can highlight your items and their locations by using digital retail signage. Hence, you may be certain that every customer that enters your business will leave with a purchase.
Successful Business Cases
Digital retail signage is already being used ingeniously by several prominent businesses. That means a wealth of unique applications from which to draw ideas.
YYSports' Concept Store
YYsports, a division of the Pou Chen Group, offers a wide variety of sports equipment and services. Hsinchu Science Park is often referred to as the Silicon Valley of Taiwan, and that's exactly where YYSports intended to open a new, updated version of its concept store. The redesigned store planned to give consumers a sportier spin on the usual shopping trip so they could better see themselves achieving their fitness goals.
To attract clients, motivate them to explore and make purchases, and leave a pleasant impression, YYSports aimed to design a novel "sports circle." YYSports pioneered the ground for introducing novel retail campaigns for sporting goods by bringing together various sports-related services with the buying process. YYSports designed a three-by-four-panel video wall for advertising, showcasing new items, and even streaming live sports events.
ASO Shopping Experience
Simply put, ASO sells footwear, apparel, and accessories and is headquartered in Taiwan. ASO needed to discover methods to deliver value outside the traditional in-store shopping experience to keep up with the demands of a very competitive industry.
ASO installed public presentation and digital retail signage systems in its stores. With this innovation, ASO can immediately roll out new advertising campaigns across all of its locations with a single mouse click. The new digital displays simplify operations and give each ASO shop a modern, sophisticated atmosphere.
Choose the Right Digital Retail Signage Partner!
Without question, AUO is the best provider to deal with when looking for digital retail signage solutions. Having worked on a wide variety of similar projects, we have amassed a wealth of knowledge and expertise in the field of delivering interactive digital signage for retail stores and businesses. We are always eager to take on new projects and help you grow your company, whether it's helping you increase sales with our innovative in-store display system or enticing customers with compelling brand narratives.
So, if you want to improve your customer experience and sales by offering a better shopping solution, contact us for more information about digital retail signage for your stores.