Experts Reveal Top Marketing Strategy with Digital Signage
As the retail industry continues to evolve, businesses are increasingly turning to digital signage marketing strategies to engage with consumers, drive sales and cultivate brand loyalty. Digital signage displays are an effective means of showcasing products, promoting offers, and creating immersive customer experiences. In this article, we outline the top digital signage marketing strategies and best practices for implementing a successful digital signage marketing campaign.
Expert Insights on Retail Marketing Trends
Retail marketing is a constantly evolving field, and experts in the industry must stay ahead of the competition by keeping abreast of the latest trends. Some of the foremost marketing experts offer valuable insights into the latest developments in digital marketing.
Brain Dean, the co-founder of Exploding Topics, underscores the importance of the omnichannel experience in retail. By leveraging automation, retailers can provide customers with a seamless, personalized experience across multiple channels. Alexa Allamano, the owner of Foamy Wader, predicts that QR codes for window shopping will be an emerging trend in 2023, allowing customers to scan codes on storefront displays and purchase products online. Deb Mukherjee from Shopify notes that digital signage can make customers more likely to buy advertised products (68%), while 44% said it would influence them to buy the advertised product instead of what they had planned to purchase.
Common Usages of Retail Digital Displays
Digital signage is one of the most innovative and versatile technologies on the market today, with a wide range of potential applications in the retail sector. By leveraging the power of digital displays, retailers can engage customers, enhance their experience, and ultimately drive sales. There are countless ways to use digital signage in a retail environment, some of the most common of which include:
Improving Product Display
Digital signage marketing displays can showcase products with vibrant, high-quality images and videos that traditional signage cannot. Retailers can highlight the key features and benefits of products and upsell related items. By displaying immersive and visually engaging content, retailers can create an exciting and memorable shopping experience for their customers.
Retailers can use digital signage to promote membership programs and loyalty rewards. By integrating with a content management system, retailers can program content to display at specific times, which can be beneficial for promoting membership programs at peak times. By offering relevant promotions and discounts, retailers can encourage customers to join their loyalty programs and increase customer retention.
Integrated Content Management
Integrating a content management system with digital signage, such as showing a scannable QR code with specific campaign images, can be used to track customer engagement. By using integrated systems, businesses can create entertaining, interactive consumer experiences while tracking engagement. Retailers can use the data collected to optimize messaging, alter marketing strategies and improve customer experience.
Virtual Fitting Rooms
Digital signage can be used to create virtual fitting rooms, allowing customers to try on clothes virtually without having to physically change, making the decision-making process quicker. This can improve the customer experience and reduce the number of returned items. By providing customers with a personalized and immersive experience, retailers can increase customer satisfaction and loyalty.
Aligning with Sustainability Practices
Using energy-efficient displays can reduce paper waste and align businesses' digital signage practices with sustainability goals, promoting sustainable advertising and reducing paper use in stores. By implementing sustainable advertising practices, retailers can attract customers who value environmentally-friendly brands and promote a positive brand image.
Tying It All Together:
Digital Signage Marketing Ideas for Retailers
Digital signage marketing strategy techniques can be a powerful tool for retailers to create an omnichannel experience for their customers and enhance the customer journey. Here are some of the best marketing strategies for retailers to implement in their businesses:
Creating an Omnichannel Experience
Integrating digital signage with other channels is an effective way to create an omnichannel experience for customers. By providing customers with a seamless and dynamic shopping experience across multiple channels, businesses can increase customer satisfaction and retention. Digital signage can create an interactive touchscreen experience by providing customers with messages, questions, prompts, and more. These interactive features can measure the impact of campaigns and track sales to optimize messaging and alter marketing strategies accordingly.
Brick-and-Mortar Stores Are Still Relevant
Despite the increasing popularity of e-commerce, brick-and-mortar stores continue to remain relevant in today's retail industry. In fact, digital signage can be an incredibly useful tool for businesses looking to create personalized and exciting experiences for their customers. Retailers can utilize digital signage to display personalized product recommendations, promotions, and other relevant information. This creates a unique and tailored shopping experience for customers who are looking for something different than what they can find online.
One of the biggest benefits of having a physical storefront is the ability for customers to actually interact with the products they are considering purchasing. This tangible experience is something that online shopping simply cannot replicate. With the help of digital signage, businesses can further enhance this experience by displaying continuous advertising messages, which can help customers make purchasing decisions more easily.
Tapping into QR Codes and Interactive Elements
Tapping into QR codes and interactive elements is a powerful way for retailers to create personalized and engaging shopping experiences for their customers. QR codes can provide customers with more information and promotions but are just the tip of the iceberg regarding interactive content elements.
Retailers can use touchscreens, augmented reality, and interactive displays to offer customers immersive experiences beyond traditional methods. For example, touchscreens can allow customers to browse through product catalogs, watch videos, and even make purchases directly from the screen. Augmented reality can create virtual fitting rooms or provide customers with a 360-degree view of products. Interactive displays can also be used to showcase product features and benefits in an informative and entertaining way. By tapping into these interactive elements, retailers can create memorable and personalized shopping experiences that build brand loyalty and drive sales.
In conclusion, digital signage is a powerful tool for retailers who want to enhance their customer's shopping experience and stay competitive in the ever-evolving retail industry. By staying up-to-date with the latest digital marketing trends and implementing innovative strategies, businesses can drive sales, build brand loyalty, and create personalized experiences that keep customers coming back.
With AUO's comprehensive range of digital retail signage solutions, retailers can transform their in-store experience and achieve their business goals. We invite you to learn more about our products and services and start your digital signage journey today.