7 Types of Digital Signage to Keep Your Audience Watching
Digital signage is an exciting way to implement smart marketing in retail stores. It can be used to display information, key customer messages, or any other digital content you desire. Wondering what digital signage is? We've got everything you need to know in our guide!
What Is Digital Signage?
How Does A Digital Signage System Work?
Digital signage works seamlessly when integrated with a remote CMS! The user sends instructions to the central server (in a cloud or private data center). The digital signage media player downloads the content from the server. The digital signage media player has software that renders the content so it's displayed correctly on the screen.
Common Types of Digital Signage
Many different types of digital signage can be used indoors and outdoors to display media content. The most popular types of digital signage include:
1.Outdoor Digital Signage
Outdoor digital signage provides vivid displays that give customers the information they need before entering a store. These screens often display building maps, welcome messages, information announcements, or posters.
2.Indoor Digital Signage
There are several types of digital signage used indoors, such as menu boards, self-service kiosks, video walls, and promotional or advertising signage.
3.Digital Menu Boards
Menu boards and self-serve kiosks are crucial components of the modern retail experience, and with the advent of digital technology, they have become even more powerful. Digital menu boards, in particular, offer a level of flexibility and dynamism that is unmatched by static displays. By integrating digital technology, businesses can update their menus in real-time, ensuring that customers are always aware of what's available and what's not. This not only enhances the customer experience but also increases operational efficiency.
Video walls are digital screens put side by side to create a large screen for visual impact and effect. These show the desired content in a greatly enhanced form. Promotional and advertising signage can also vary in size depending on the user's demands and environmental conditions.
Free-standing displays can be moved around in stores to be placed in front of products, at entryways, or at key focus points for customers. They're a fantastic versatile option for displaying product information beside product stands or providing customers with key messages when entering the store.
6.Interactive Digital Signage
Interactive digital signage is often used in retail environments like department store displays and exhibitions. It allows a fun and interactive experience for the customer with the touchscreen display and has up-to-date information on items available for immediate order. Take an ordering machine for example. Their user-friendly touch screens allow the customer a smooth interactive experience while viewing all available to order at the touch of a screen.
7.Digital Shelf Displays
Displaying product details, prices, and sales incentives on digital shelf displays is a common use of digital signage in the retail industry. These screens are often seen at the end caps of store shelves and are simple to update remotely. Digital shelf displays may be seen in action at a supermarket, where they advertise promotions and specials, highlight marketing materials, and display rates.
Why Should Retailers Consider Digital Signage Solutions?
In today's digital age, digital signage is a great solution that allows businesses to showcase their products and promote sales and special offers in widows. This increases footfall and draws customers into the store. Another advantage of digital signage is that it can help improve the digital presence and enhance the customer's in-store experience.
Choosing A Digital LCD Signage Provider
Digital signage is becoming increasingly popular for businesses as an effective way to advertise and promote their products and service. They are an excellent solution for creating professional content with ease, with the flexibility to choose from various sizes and shapes.