7 Types of Digital Signage to Keep Your Audience Watching

What Is Digital Signage?

The term "digital signage" describes using digital displays, such as LCD or LED panels, to show various forms of content, including text, pictures, and video. Hardware like this can be everywhere, from public transportation hubs and shopping centers to corporate lobbies and retail areas.

Digital signage demands a systematic approach due to its complex nature, which includes deploying and managing several displays in various places and synchronizing hardware, software, and content. Remember that digital signage networks can be challenging to maintain and update without a systematic strategy, leading to problems including inconsistent content, malfunctioning hardware, and wasteful use of resources.

Wondering how the different types of digital signage are designed? A few different components create them: the hardware, the software (CMS), and the content.

Hardware: Many different types of digital signage displays can be implemented inside and/or outside stores. This can include outdoor billboard advertising displays, digital standees, digital menu boards, video walls, interactive displays, electronic shelves, and immersive displays.

Content Management System (CMS): Every digital sign is manageable through a CMS. In general, no digital signage system is complete without the role of CMS. This is what makes the technology work and creates the desired displays. Based on the software, the CMS can provide functions like adding screens to the network, managing screens, managing media files, schedules, screen layouts, and more! Allowing you to integrate and customize your display however you choose.

Content: The content can vary from advertisements, product information, brand messaging, product displays, marketing campaigns, and more! The content can be interactive, integrated with networks, and supports multi-media displays.

How Does A Digital Signage System Work?

Digital signage works seamlessly when integrated with a remote CMS! The user sends instructions to the central server (in a cloud or private data center). The digital signage media player downloads the content from the server. The digital signage media player has software that renders the content so it's displayed correctly on the screen.

Common Types of Digital Signage

Many different types of digital signage can be used indoors and outdoors to display media content. The most popular types of digital signage include:

1.Outdoor Digital Signage

Outdoor digital signage provides vivid displays that give customers the information they need before entering a store. These screens often display building maps, welcome messages, information announcements, or posters.

2.Indoor Digital Signage

There are several types of digital signage used indoors, such as menu boards, self-service kiosks, video walls, and promotional or advertising signage.

3.Digital Menu Boards

Menu boards and self-serve kiosks are crucial components of the modern retail experience, and with the advent of digital technology, they have become even more powerful. Digital menu boards, in particular, offer a level of flexibility and dynamism that is unmatched by static displays. By integrating digital technology, businesses can update their menus in real-time, ensuring that customers are always aware of what's available and what's not. This not only enhances the customer experience but also increases operational efficiency.

Moreover, digital menu boards have the potential to be more influential and persuasive than traditional menu boards. With the ability to display compelling images, videos, and other multimedia content, digital menu boards can communicate much more effectively with customers. By leveraging the power of visual storytelling, businesses can create a more immersive and engaging experience for customers and drive sales as a result.

4.Video Walls

Video walls are digital screens put side by side to create a large screen for visual impact and effect. These show the desired content in a greatly enhanced form. Promotional and advertising signage can also vary in size depending on the user's demands and environmental conditions.

5.Free-Standing Displays

Free-standing displays can be moved around in stores to be placed in front of products, at entryways, or at key focus points for customers. They're a fantastic versatile option for displaying product information beside product stands or providing customers with key messages when entering the store.

Meanwhile, they are an effective tool for advertising campaigns and PR events as they are portable, easy to assemble, and can capture the attention of potential customers. They can be used to increase brand awareness by showcasing a brand's logo and tagline, promoting specific products or services, and promoting sales or special offers. In event environments, free-standing displays can be used as signage or to highlight key sponsors or exhibitors. Interactive displays can be used to engage attendees and create memorable experiences.

6.Interactive Digital Signage

Interactive digital signage is often used in retail environments like department store displays and exhibitions. It allows a fun and interactive experience for the customer with the touchscreen display and has up-to-date information on items available for immediate order. Take an ordering machine for example. Their user-friendly touch screens allow the customer a smooth interactive experience while viewing all available to order at the touch of a screen.

Interactive digital signage also works as an effective wayfinding solution for department stores, which can provide customers with an intuitive and engaging way to navigate the store. Interactive maps, product locators, real-time promotions and offers, and queue management systems can all be displayed on digital signage screens to enhance the overall shopping experience.

A female touching a digital wayfinding signage showing map info.

7.Digital Shelf Displays

Displaying product details, prices, and sales incentives on digital shelf displays is a common use of digital signage in the retail industry. These screens are often seen at the end caps of store shelves and are simple to update remotely. Digital shelf displays may be seen in action at a supermarket, where they advertise promotions and specials, highlight marketing materials, and display rates.

Why Should Retailers Consider Digital Signage Solutions?

In today's digital age, digital signage is a great solution that allows businesses to showcase their products and promote sales and special offers in widows. This increases footfall and draws customers into the store. Another advantage of digital signage is that it can help improve the digital presence and enhance the customer's in-store experience.

As well as this, digital signage can present context-specific content by deploying programmable signage. This is excellent for setting up signs beside products in the store and displaying product information displays and current marketing trends.

Coupling with remote CMS, retailers can remotely manage, update, and display local shop advertising and marketing activities. This allows retailers to keep customers updated on the latest news and events in the store from any location.

Choosing A Digital LCD Signage Provider

Digital signage is becoming increasingly popular for businesses as an effective way to advertise and promote their products and service. They are an excellent solution for creating professional content with ease, with the flexibility to choose from various sizes and shapes.

With reliability and durability, digital signs can operate 24/7 – providing constant advertisement displays to inform and entice customers. Their unmatched visual experience is one of the top-selling points – with UHD 4K and ultra-high brightness, these stunningly vivid displays are guaranteed to catch the eyes of passers-by.

Take your customers' shopping experience to the next level with dynamic visuals and engaging content made possible by AUO's digital signage products.

7 Types of Digital Signage to Keep Your Audience Watching

What Is Digital Signage?

How Does A Digital Signage System Work?